The Rise of AI in Real Estate: How AI-Generative Seller Prospecting is Changing Lead Generation
AI-generative seller prospecting changes real estate lead generation.
Lead generation has always been a cornerstone of success in real estate, yet finding homeowners who may be considering selling—before they officially list—has traditionally been a challenge. Cold calling, direct mail, networking, and digital marketing have long been the go-to strategies, but these methods often require significant time and financial investment with uncertain results. Now, with advancements in artificial intelligence (AI), a more efficient approach is emerging: AI-generative seller prospecting for real estate. This technology is gaining traction nationwide, helping agents identify potential sellers before they enter the market.
How AI Seller Prospecting Works
AI-generative seller prospecting uses an algorithm to analyze large datasets to predict which homeowners might be preparing to sell within the next 12 months. By assessing key indicators like home equity, mortgage history, ownership length, and local market trends, AI can help real estate professionals prioritize their outreach efforts. Instead of casting a wide net and hoping for responses, agents can focus on prospects who are more likely to act.
This data-driven approach is changing the way real estate professionals approach lead generation. Instead of relying solely on traditional marketing tactics, agents now have access to more targeted insights—allowing them to work smarter and connect with sellers sooner.
How domii® Simplifies the Process
AI prospecting technology is evolving rapidly, and domii® has made it easier than ever for agents to put this innovation to work. With AI-Generative Seller Prospects, domii® takes the complexity out of predictive analytics and delivers actionable insights in a user-friendly format. Here’s how it works:
- Agents select five zip codes, and domii® generates a list of up to 100 potential sellers predicted to list within the next year.
- By entering an address or phone number, users can access valuable information, including contact details, mortgage status, home equity, property values, and more.
- Built-in compliance tools help agents ensure they are working within regulations like the Do Not Call Registry.
- An intuitive AI avatar, NORI, guides users through the process, making the app simple to navigate.
A Smarter Way to Find Sellers
For agents looking to refine their lead generation strategy, AI-generative seller prospecting offers a more targeted, data-backed approach. Instead of spending time and money on broad, low-conversion marketing, agents can focus their efforts on high-probability sellers.
With tools like domii®’s AI Seller Prospects, real estate professionals can move beyond traditional lead lists and access a full suite of insights that make prospecting more efficient. By leveraging AI, agents can not only find potential sellers earlier but also gain a deeper understanding of their needs—leading to more meaningful connections and better client relationships.
AI isn’t replacing the human touch in real estate, but it is making it easier to work smarter. As technology continues to advance, those who embrace AI-powered prospecting will be better positioned to stay ahead in an increasingly competitive market.
Written by Blaise Coco, Founder & CEO of domii® & real estate veteran broker, and coach.
